Based on the basic introduction of Quality function deployment (QFD) and Failure Mode and Effects Analysis (FMEA), the virtues and limitations of QFD and FMEA are analyzed. According to the complementarity of QFD and FMEA, the frame model which measures consumers' requirements based on combination of QFD and FMEA is developed. The important quality characteristics for consumers' requirements can be selected by QFD, the failure mode and the effect of key parts can be analyzed by FMEA. Thus the Consumer's Requirements Importance based on FMEA is directly fed back to the House of Quality, and a more reasonable sequence of Consumer's Requirements Importance is acquired. Finally, the usability and advantage of the frame mode are verified through a calculation example.